Great photos make your vehicle sell faster.
Remember the old adage “a picture is worth a thousand words”?
Well, when it comes to online advertising it’s not just a saying – it’s a fact. Ads with better images get more views.
It’s easy to take great photos when you know the basics.
Below are some tips that will help you take the best ad photos quickly and easily.
The #1 thing we recommend is to always shoot photographs in landscape (horizontal) mode. (Portrait is okay for VIN or tags.) Doing this will help your ad images display properly, and will prevent editing.
Be aware of shadows. When shooting outdoors on sunny days, point the front corner of the side of the vehicle you’re shooting at a 45 degree angle towards the sun. Start with driver side, then move the vehicle to change the angle and shoot the passenger side of the vehicle.
The vehicle should fill most of the frame. Minimize space around the vehicle (background) to avoid distractions. This will also prevent having to crop unnecessary background.
Look at what’s appearing in the background. Try to eliminate distractions (people, other cars, power poles sticking up behind the vehicle, houses/buildings, etc.). If the area you’re shooting at only has one side that is clean, turn the car when shooting each side so there’s a clean background.
Be aware of your reflection on the vehicle. Change the angle of the lens (angle lens slightly left or right/up or down), or step back and zoom in rather than having the camera physically close to the vehicle.
Make sure images are clear. Blurry images lose views. One good, clear photo of each item listed below is all you need for a great ad.
And we do recommend you shoot all of the items on the Photo List below. The more you show, the better your ad response will be!
Recommended Photo List:
- Driver side (full side shot, straight on view)
- Front driver side corner (shows both front and driver side of vehicle)
- Rear driver side corner (shows both rear and driver side of vehicle)
- Front (straight on view)
- Front passenger side corner (shows both front and driver side of vehicle)
- Passenger side (full side shot, straight on view)
- Rear passenger side corner
- Rear (straight on view, if it’s a truck include tow hitch if present)
- Trunk interior or truck bed (open trunk or drop tailgate)
- Emblem (if there is one, close up)
- Wheel (close up with only a little tire showing. If wheels are different on front & rear, take a shot of each.)
- Tire tread (take at an angle, close up.)
- Driver door panel (should fill the frame & include controls, straight on or slight down angle)
- Front seats (taken from driver side, angled slightly away from dash so condition of seats can be seen & include seat control if possible & present)
- Dash (taken from back seat sitting behind driver, doors closed to eliminate shadows. Straight on view & show all controls including shifter.)
- Rear seats (taken from driver side. If it’s a 4 door, open the rear door and shoot straight into rear seat area)
- Passenger door panel (same criteria as driver door panel)
- Front seat passenger view (straight on view)
- Motor (straight on view if possible & any identifying markings should be clear.)
- Odometer (close up, excluding other gauges if possible)
- VIN tag (Vehicle Identification Number tag)
- Trim tag (generally in engine compartment, shows original color & trim information)
OPTIONAL PHOTOS will be anything that wasn’t standard on the vehicle:
- Steering wheel controls (if present)
- Air Conditioning controls (if present, on & lit up if there are lights)
- Aftermarket stereo, DVD screens, navigation, etc. (should be on & lit up)
- Any custom items on the vehicle (added chrome, aftermarket parts, etc.)